Why can blogs be such a powerful tool?

By brandon - Last updated: Monday, March 9, 2009

water-cooler-conversationWhen you think about it, but what do you do when you’re seeking advice about almost anything?  When you’re looking for a good referral for a dentist — what do you do?  You ask a coworker or more what they think.  You ask professionals if possible.  You seek more information and you basically enjoy the conversational method of drawing up ideas and advice.  You don’t want to be given the dictionary version of the advice.

You want to hear it as if someone you met next to the water cooler basically tells you “I have this great Real Estate agent I used.  He basically took us around the entire town without question.  He sacrificed his own family time.  He dropped everything he did at a moment’s notice to basically help us.”  You don’t want to read the history, the fine details or all the stuff you filter out when reading up on things traditionally.  Read the rest of this entry »

Filed in 2 the point, Blah ging, Free SEO Tips, drivel drivel drivel, eMarketing • Tags: , , , , ,

Top 10 qualities of a great SEO Consultant (or future consultant)

By admin - Last updated: Friday, March 6, 2009
Top 10

Top 10

1. Avid reader - you will be reading possibly more than you’ve had to read for any other discipline. Even after you “feel” like you understand what is going on or what it takes to drive a website up the SERPs, if you don’t keep up with the news and changes over at Google or if you snooze while another quiet competitor slowly takes over market share, you may lose all job security. You need to stay on top of SEO & marketing trends and must LOVE to read about SEO Technology.

2. Social - either social online or off, you can’t live on an island like Tropical SEO’s Andy Hagan would Read the rest of this entry »

Filed in Common Biz Sense, Original Common Sense, SEO Industry, Top 10, lists lists lists • Tags: , , ,

SEO Keyword Tool Wordze Review Roundup

By admin - Last updated: Thursday, March 5, 2009

While I haven’t used the tool specifically myself, there are plenty of reviews online to hopefully give you an idea if the tool is worth using or even trying. Please note, the reason why there may be a bunch of reviews out there is because WORDze does have an affiliate program which does give a commission to anyone subscribing it off of any of any link from these reviews. Note: I haven’t signed up for the affiliate commission program (yet). Actually, it doesn’t make sense that I do since I’m sending you all off to these sites to read about WORDze for your own convenience. ;)

WordZe Evaluation Roundup: Read the rest of this entry »

Filed in Keywords, SEO Reviews, SEO Tools • Tags: , , , ,

The next step in book sales domination for Amazon’s Kindle

By brandon - Last updated: Wednesday, March 4, 2009
iPhone Kindle eBook Reader

iPhone Kindle eBook Reader

The thought about everyone possibly having to “Imagine one company owning all the newspapers, magazines, books and every piece of writing out there…” may be one step closer to becoming reality. Amazon.com released the Kindle on a new very well accepted medium.  “On Wednesday, the Internet company revealed another prong of its strategy in making its gigantic e-book library available on a device already in millions of hands: the iPhone.” While it’s supposedly not in the best version, it at least offers the app on the iPhone for free.

More about the release here on Yahoo! News.

Filed in Just kewl, drivel drivel drivel • Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Small Business Key to the SEO Industry

By admin - Last updated: Wednesday, March 4, 2009

The article was written back in January of 2008, but the relevance is still very, very key. Matt McGee writes the post titled “Why The SEO Industry Needs Small Business:”

“… a MediaPost article said print Yellow Pages “will continue to bleed dollars to their various digital counterparts” in 2008.

Last year, Yellowpages.com opened 11 new sales offices across the U.S. because of “dynamic growth and rising demand for more local search advertising products.” Read the rest of this entry »

Filed in 2 the point, Biz Dev, Real Estate SEO, SEO Industry, Show me the money, Small Biz SEO, drivel drivel drivel • Tags: , , , , , , , ,

Search engine optimization is one of the most cost-effective marketing tools available

By brandon - Last updated: Monday, March 2, 2009

screenhunter_03-feb-28-0428

Tannette Johnson-Elie of the Milwaukee Wisconsin Journal Sentinel tells us a few days ago (Feb 24, 2009) that…

Search engine optimization is one of the most cost-effective marketing tools available. Yet many small-business owners and entrepreneurs haven’t taken the time to educate themselves about SEO, so they aren’t aware of its potential return on investment for their shops.

Search engine optimization is the second-most common activity on the Internet after e-mail; 99.5% of Web users are searching, according to research cited in Forbes magazine. Read the rest of this entry »

Filed in Common Biz Sense, Real Estate SEO, SEO Industry, SEO News, Small Biz SEO, numbers • Tags: , , , ,

It’s frustrating when someone copies your original content

By brandon - Last updated: Sunday, March 1, 2009
Online Copying

Online Copying

The smaller post/article I just wrote about simply making sure you take a customer’s needs first before focusing on your business transaction wasn’t that complicated, nor that original.  It also was definitely not an idea so unique to me that I could patent or copyright such a notion.  However, it’s still disappointing when someone literally just grabs your content and claims someone else wrote it.

Fortunately for Wordpres templates, you find out when someone refers back to you.  This blogger on another site either failed to realize what they were doing (because I don’t know why they would mislead people and then send me the link) or they have some automatic tool that pulls in posts where they simply copy it into their blog & claim it.  So, I saw a comment recently (as I have with many comments) due to a pingback & clicked onto it to see where my post was copied into.  However, it said that some person by the name of “Kirsten Mason” wrote my post.  What?!? the F?!? Read the rest of this entry »

Filed in 2 the point, Blah ging, Original Common Sense, SEO Lessons, drivel drivel drivel • Tags: , , , , , , , , , ,

2 the point: Can you imagine getting 17,000 domains to optimize?

By admin - Last updated: Saturday, February 28, 2009

Well, Paul Bruemmer with Red Door Interactive was approached to see if he would do it. He elaborates here in Search Engine Land. One of the better points made was emphasizing the requirement of a “Needs Assessment” which this post says is critical

[Post originally published on our sister site Everything About Search on June 17, 2008; doing a little "Spring Cleaning" between sites & trying to place the right content divided between the two websites.  Everything About Search will focus more on Search Engine Optimization Industry issues, stats and people.  SEarch Marketing Common Sense will focus more on the implementation and practices that help websites "better market their websites" to customers on the Internet.  If you find one website with the wrong post, please feel free to comment.]

Filed in 2 the point, Large Scale SEO, eMarketing • Tags: , , , ,

Salary, Job growth data about SEO Professionals in the UK

By admin - Last updated: Friday, February 27, 2009

seo-jobs1Continuing the gathering of data on SEO Jobs information, I examine the same website from yesterday to gather information about their Permanent SEO Jobs they market on their website.  This complements my post about there being plenty of opportunity for SEO Consultants moving forward and SEOMoz’s Survey on the SEO Industry.  My goal is to get the most information I can about the field and give both aspiring SEO’s and also current SEO’s an idea of what their industry is shaping up to look like these days in early 2009.

Top 10 Facts from a Top UK IT Jobs Website about SEO Permanent Jobs

  1. Change in ranking in the IT positions advertised on the Computing Careers website: +98 positions up
  2. Average salary: £32,567 ($47,179.86 USD)
  3. % increase from last year: +2.70 % Read the rest of this entry »

    2 the point: Patience is definitely a virture in SEO

    By brandon - Last updated: Friday, February 27, 2009
    patience symbol

    patience

    To obtain high rankings in the SERPs (Search Engine Ranking Pages), you really have to have patience.  Mark Nenadic writes some very good points about this in his post on Searchnewz.  Check it out here.  His main points are:

    1. Conduct thorough research for keyword phrases
    2. Valuable web content (he means create stuff people will value)
    3. Relevancy (make sure everything matches in the site including links, title, etc.)
    4. Patience is a “Virtue” (do I need to say it again?)