Jonathan Hochman, a guy who has two computer science degrees from Yale (as if 1 computer science degree from Yale wasn’t enough!) tells us 12 steps (in very simple terms) how to write search friendly code in your website on Search Engine Land.

A few of his tidbits of wisdom are:

*Place JavaScript in external files and reference them as needed.

*Each page must have a unique <title> and <meta name=”description” content=”This is a sample.”>. Don’t put these in server side includes.

*The description should be the first one or two meaningful sentences of content unless you are told otherwise.

For more, read up on the article here.