Why can blogs be such a powerful tool?
When you think about it, but what do you do when you’re seeking advice about almost anything? When you’re looking for a good referral for a dentist — what do you do? You ask a coworker or more what they think. You ask professionals if possible. You seek more information and you basically enjoy the conversational method of drawing up ideas and advice. You don’t want to be given the dictionary version of the advice.
You want to hear it as if someone you met next to the water cooler basically tells you “I have this great Real Estate agent I used. He basically took us around the entire town without question. He sacrificed his own family time. He dropped everything he did at a moment’s notice to basically help us.” You don’t want to read the history, the fine details or all the stuff you filter out when reading up on things traditionally.
The marketing that was used previously didn’t really “connect” with the consumer because it wasn’t a conversation. It was literally some ridiculous tenured marketing professional (if we could even call them that who drew up a bunch of data and professionally hired too many layers of people - who forgot the people they were marketing to were actually human). Now blogs treat people as if they are who they are: the gal next door. If you can reach out to people in the same way and gain their respect at the same time, you basically have the potential to draw in a huge audience for your specialty that you would like to blog about.
In 2008, as many as 346 million people read blogs.1 Up to 77% of the Internet supposedly reads a blog (even though that would put this number even higher, if you estimated the entire Internet population. Nevertheless, if you’ve seen one, you can attest to the fact that even you read a blog (or two or more and so on…ha!).
- http://technorati.com/blogging/state-of-the-blogosphere/ [↩]
Comment from trypu
Time March 10, 2009 at 2:30 am
all in one search engine